Comparative advertising in Singapore.
Lim, Choon Kiong.
Looi, Amy Yen Fen.
Tan, Shi Hui.
Date of Issue2003
College of Business (Nanyang Business School)
This report seeks to uncover alternative reasons as to why comparative advertising is less effective for Singaporean Chinese than Westerners.
Final Year Project (FYP)
Nanyang Technological University