Managing the shopping mall in Singapore : a case study on Marina Square shopping mall.
Loh, Jolene Wenhui.
Lee, Ling Hui.
Date of Issue2003
College of Business (Nanyang Business School)
The case evaluated Marina Square Shopping Mall’s strategies with the aim of gaining some insights of its advantages and shortcomings for further improvements. More specifically, the study examined the company’s controllable elements from a managerial perspective including tenant mix, atmospheric factors and mall promotion.
Final Year Project (FYP)
Nanyang Technological University