Managing change of hotel name : a study on Swissotel The Stamford.
Eu, Cheryl Xing Ling.
Lee, Hui Min.
Ng, Ting Ting.
Date of Issue2003
College of Business (Nanyang Business School)
Our project investigates the impact of re-branding and renaming in the hotel industry, specifically for Swissôtel The Stamford.
Final Year Project (FYP)
Nanyang Technological University