Study of switching behavior among mobile services plans.
Foo, Seow Wei.
Lim, Valerie Hui Ching.
Tay, Ai Li.
Date of Issue2003
College of Business (Nanyang Business School)
This project explores the reasons why customer churns in their mobile service plans in Singapore, by reviewing literature done on customer behavior.
Final Year Project (FYP)
Nanyang Technological University