What working women want: the effectiveness of advertising targetted at the working women's car and PDA markets.
Chan, Soon Sze.
Soo, Angelia Wan Chew.
Ho, Michelle Weng Yan.
Date of Issue2003
College of Business (Nanyang Business School)
This report seeks to determine the niche groups in this relatively large market, and how to target them. Through the undertaking of a research survey, we seek to uncover the features that will actually induce women into making a purchase of cars or PDAs.
Final Year Project (FYP)
Nanyang Technological University