Effects of assurance scope and levels and perceived business reputation on consumers' behaviours.
Goh, Seng Yee.
Kwek, Chee Siong.
Tan, Han Meng.
Date of Issue2003
College of Business (Nanyang Business School)
This project explores the effects of assurance scope and levels and perceived business reputation on consumers’ behaviours, namely, consumers’ confidence to transact, intentions to purchase and seek compensation.
Final Year Project (FYP)
Nanyang Technological University