Consumers' perception of canned food safety in Singapore.
Ho, Chee Yong.
Teng, Lena Huijin.
Toh, Karin Kian Lin.
Date of Issue2003
College of Business (Nanyang Business School)
Consumers’ perception of food safety is affected by many factors - brand/reputation of product, government regulation, newspaper reports,place of purchase, prior experience, product label and word of mouth advice. This study investigates which of the factors identified affect consumers’ perception and which is most influential.
Final Year Project (FYP)
Nanyang Technological University