Influence of collectivism-individualism on Singapore's chinese youth purchasing behaviors.
Koh, Gladys Ping Piing.
Ng, Yee Leen.
Yeo, Hui Sing.
Date of Issue2003
College of Business (Nanyang Business School)
In our research, we attempt to examine whether there is a growing trend of increased individualism among the young Chinese in Singapore and how the collectivism-individualism dimension will affect their purchasing behaviors.
Final Year Project (FYP)
Nanyang Technological University