Communication via external e-mail and online ordering by food caterers in Singapore.
Lim, Siew Fong.
Poon, Sook Funn.
Date of Issue2003
College of Business (Nanyang Business School)
This research investigates the implications of B2C e-commerce, specifically the corporate website, online ordering and external e-mail, on local food caterers’ operations and their relationship with customers. The caterers are also given recommendations on how to use online communications to their advantage.
Final Year Project (FYP)
Nanyang Technological University