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      Consumer preferences in air travel : an application of conjoint analysis.

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      NBS-REPORTS_1430.pdf (427.0Kb)
      Author
      Leoh, Chay Hoon.
      Leow, Isabelle Hui Fen.
      Tee, Hwee Teng.
      Date of Issue
      2002
      School
      College of Business (Nanyang Business School)
      Abstract
      Examines the most important attribute perceived by both short-haul and long-haul travellers using conjoint analysis and these two groups were compared based on the values attached to the attributes. Price trade-off analysis was performed. Cluster analysis technique was applied to group consumers with similar preferences to uncover underlying demographic profiles.
      Subject
      DRNTU::Business::Marketing::Consumer behavior
      Type
      Final Year Project (FYP)
      Rights
      Nanyang Technological University
      Collections
      • NBS Student Reports (FYP/IA/PA/PI)

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