Consumer preferences in air travel : an application of conjoint analysis.
Leoh, Chay Hoon.
Leow, Isabelle Hui Fen.
Tee, Hwee Teng.
Date of Issue2002
College of Business (Nanyang Business School)
Examines the most important attribute perceived by both short-haul and long-haul travellers using conjoint analysis and these two groups were compared based on the values attached to the attributes. Price trade-off analysis was performed. Cluster analysis technique was applied to group consumers with similar preferences to uncover underlying demographic profiles.
Final Year Project (FYP)
Nanyang Technological University