Corporate meetings market in Singapore : hotels' perspectives.
Sng, Michelle Mei Kim.
Tan, Chiew Sze.
Tan, Eddie Wei Kang.
Date of Issue2002
College of Business (Nanyang Business School)
This study seeks to provide a better understanding of the corporate meetings market in Singapore and the focus is on hotels, a key industry partner of the STB. Sales & Marketing Directors from ten hotels were interviewed and their opinions and suggestions are noted while interviewers' recommendations are also made.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University