Consumer behavior towards purchase of unit trusts and investment-linked products via the distribution channels.
Koay, Ai Ling.
Swee, Karen Pei Hua.
Yap, Gabriel Chee Wee.
Date of Issue2002
College of Business (Nanyang Business School)
It is important to look into the aspects of consumers’ attitudes towards the purchase of unit trust and ILPs, as it would help the distribution channels to gain a better insight into what the consumers expect and desire. The huge potential for greater development and growth of the industry has prompted the initiation of this research study.
Final Year Project (FYP)
Nanyang Technological University