A study on customer satisfaction in the retail sector.
Lim, Caroline Wei Ping.
Tang, Chiew Hong.
Yeo, Serene Chay Tian.
Date of Issue2002
College of Business (Nanyang Business School)
This project provides a study on customer satisfaction in the retail sector. The purpose of this research is to determine the importance of the identified set of factors, measure the level of customer satisfaction and identify factors, which require further improvement.
Final Year Project (FYP)
Nanyang Technological University