A study on consumer remorse.
Leong, Yvonne Ee Wen.
Teo, Adeline Li Ching.
Date of Issue2002
College of Business (Nanyang Business School)
This project explores the different emotions and thoughts experienced by consumers when they cancel or delay their purchases (that is, non-purchase regrets), in particular, the feelings of regrets. It also explores the responses and remedies undertaken by the consumers to appease these feelings.
Final Year Project (FYP)
Nanyang Technological University