Case study on C.K. Tang Ltd.
Chia, Sok Luan.
Chin, Eileen Kwai San.
Tan, Mei Peng.
Date of Issue2000
College of Business (Nanyang Business School)
This case looks at C.K. Tang's marketing strategy as it struggles to thrive amidst the current economic meltdown. It is based in a model of the retail exchange environment. Using a SWOT and a survey as a framework of analysis, the case assesses C.K. Tang's performances during this period.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University