Cross cultural study on the influence of the ethnicity of the sexual image on perceptions towards sexual appeal ads.
Foo, Lee Hoon.
Foo, Yee Ching.
Ko, Zi Yang.
Date of Issue2002
College of Business (Nanyang Business School)
This study seeks to investigate whether Asians/Westerners perceive Asians/Westerners to be more suitable for sexual-appeal ads, sexier, classier and have stronger sex appeal. We will examine the influence of culture, ethnicity of the sexual image and gender on consumers’ perceptions towards sexual-appeal ads.
DRNTU::Business::General::Moral and ethical aspects
Final Year Project (FYP)
Nanyang Technological University