How banks should position themselves in the current industry situation.
Lum, Hui Sien.
Ng, Samuel Chee Yong.
Date of Issue2002
College of Business (Nanyang Business School)
The main purpose of this study is to identify the elements of service quality that are important to different customers segments. The various dimensions of service quality were studied against various demographic information. These findings were then used to suggest possible strategic approaches banks could adopt under current industry situation.
Final Year Project (FYP)
Nanyang Technological University