Impacts of external stimuli on music retailers - a case study on HMV, Singapore.
Ong, Tze Pey.
Date of Issue2002
College of Business (Nanyang Business School)
This study measures the impacts of controllable environmental factors that affect customer perceptions on service quality and satisfaction levels for HMV Singapore. Specifically, the study measures the seven elements in the expanded marketing mix, namely, price, product, promotion, place, physical evidence, process and people.
Final Year Project (FYP)
Nanyang Technological University