Marketing guidelines for internet banking.
Chang, Agnes May Ling.
Seng, Patricia Su Mei.
Date of Issue2002
College of Business (Nanyang Business School)
This report seeks to formulate conceptual frameworks as a basis for our discussion on Internet Banking. We have suggested some guidelines to address the impediments uncovered in our research to help banks in expanding both locally and geographically.
Final Year Project (FYP)
Nanyang Technological University