Cross-cultural consumer behaviour towards downloading music files off the Internet.
Chin, Marianne Chui Li.
Ng, Tse Ting.
Date of Issue2002
College of Business (Nanyang Business School)
The study hopes to give marketers more insight into the downloading tendency of a consumer across different cultures and also the managerial implications for the music companies that are currently facing threats from this new trend of downloading music files off the Internet.
Final Year Project (FYP)
Nanyang Technological University