Making of an Asian international brand : I Nuovi cosmetics.
Goh, Siew Mui.
Lau, Lee Jin.
Date of Issue2002
College of Business (Nanyang Business School)
This is a case study that seeks to illustrate the international recognition achieved by a Singapore cosmetics brand - I Nuovi Cosmetics. The objective is to discover the success factors of I Nuovi Cosmetics Singapore Pte Ltd (INC)and its internationalization process.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University