Investigation of social facilitation and self-defense motives on word-of-mouth behaviour.
Chan, Wan Ying.
Heng, Wei Shan.
Lee, Ley Bing.
Date of Issue2002
College of Business (Nanyang Business School)
This study examines the influence of social facilitation and self-defense motives on consumers’ word-of-mouth behaviours. The results reveal that the above motives can affect the valence of word-of-mouth presented. Social facilitation motive arises when consumers wish to foster positive relationships with others. Self-defense motive may override social facilitation motive in the event that consumers wish to preserve their self-image.
Final Year Project (FYP)
Nanyang Technological University