Endorsed branding : the way to go for Unilever?
Goh, Grace Meibo.
Tan, Ker Wei.
Teo, Esther Wei Ling.
Date of Issue2002
College of Business (Nanyang Business School)
This report seeks to address the current branding strategy of Unilever. The effectiveness of its current branding strategy is questioned through a research on the opinions and comments of their consumers. The results provide a basis for endorsement of Unilever corporate name.
Final Year Project (FYP)
Nanyang Technological University