Online retailing in Singapore : success or failure?
Ong, Ken Yong.
Poh, Kay Hwee.
Tan, Eng Kiew.
Date of Issue2002
College of Business (Nanyang Business School)
This research paper aims to find out the different factors that consumers consider when buying different products online. The products and services studied are: books, computers, financial services and travel services. The factors being tested are: security, price, brand, website and distribution.
DRNTU::Business::International business::Retail::Computer networks
Final Year Project (FYP)
Nanyang Technological University