Liberalization in the mobile phone industry and its impact on Singapore consumers.
Tan, Chee Guan.
Lim, Kenny Kain Ming.
Ng, Kong Chian.
Date of Issue2002
College of Business (Nanyang Business School)
A study on the perceived effects of liberalization in the mobile phone industry. Also touched on the issue of customer loyalty and performance evaluation for the 3 main mobile telecom operators (SingTel, MobileOne, and StarHub).
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University