Family buying behaviour on vacation.
Choo, Wan Yee.
Lim, Pei Wen.
Soo, Ee Ping.
Date of Issue2002
College of Business (Nanyang Business School)
The purpose of the stduy is to examine the spouses' perception on the relative influence exerted by family members across nine sub-vacation decisions. Besides, the buying decision of general consumer products have also been taken into consideration. The results show that most of the decisions are jointly made by spouses.
Final Year Project (FYP)
Nanyang Technological University