Decision system analysis of advertising agency decisions.
Singh, Bajaj Gurmit.
Leow, Teck Wee.
Date of Issue2002
College of Business (Nanyang Business School)
A study of how advertising decisions are made by marketing agencies via the use of DSA - Decision Systems Analysis. DSA applies the concept of flowcharts development to document the decision making processes.
Final Year Project (FYP)
Nanyang Technological University