B2B e-marketplaces : a strategic positioning and resource-based perspective.
Chuah, Dennis Sing Ming.
Chen, Andy Wei Yen.
Lin, Ning Hong.
Date of Issue2002
College of Business (Nanyang Business School)
The report provides an insight into the importance of value propositions, value activities and resources to the survival and profitability of an B2B eMarketplace. Hence, a qualitative approach with a perspective on Strategic Postioning and Resource-based View was adopted in our analysis of this Internet Technology phenomenon.
DRNTU::Business::International business::Retail::Computer networks
Final Year Project (FYP)
Nanyang Technological University