Bridging the gap between academia and practice : a series of articles for practitioners.
Chew, Wee Ling.
Ow, Chui Leng.
Tan, Wen Hui.
Date of Issue2002
College of Business (Nanyang Business School)
This paper presents a series of articles that are related to advertising and marketing. The main objective of the paper is to provide a bridge between academic researchers and marketing practitioners.
Final Year Project (FYP)
Nanyang Technological University