How internet strategies evolve and the factors that drive change : lessons learnt from Asian case studies.
Ong, Desmond Sern Seon.
Goh, George Eng Tuck.
Kong, Fern Chiang.
Date of Issue2002
College of Business (Nanyang Business School)
This report highlights two local Internet ventures’ major developments and how they evolve in the Asian E-commerce landscape. It also offers a deep analysis of factors that affect the mediocre success of E-commerce in Asia and the recent trends in the E-commerce industry both globally and in Asia.
Final Year Project (FYP)
Nanyang Technological University