Lim, Choon Lan.
Ng, Lay Ling.
Tan, Peng Peng.
Date of Issue2002
College of Business (Nanyang Business School)
This project is about the factors influencing consumers' non-purchase and their emotions experienced after non-purchase. Also, what are the categories that are frequently associated with non-purchase will be explored.
Final Year Project (FYP)
Nanyang Technological University