Exploratory study on gender differences in service perception.
Ong, Geok San.
Teo, Bee Koon.
Toh, Han Leng.
Date of Issue2000
College of Business (Nanyang Business School)
This study attempts to ascertain that a difference in service perception does exist between males and females.Furthermore, the study also attempts to explain the difference and identifies other more significant factors affecting service perception.
Final Year Project (FYP)
Nanyang Technological University