Potential of wireless application protocol (WAP) as an advertising media.
Loh, Joo Ling.
Tan, Swee Yau.
Soh, Sin Sin.
Date of Issue2002
College of Business (Nanyang Business School)
The study would explore the effectiveness of interactive advertising on Wireless Application Protocol (WAP). The main objective of the research study is to determine the use of WAP as a new communication tool in the field of industry.
Final Year Project (FYP)
Nanyang Technological University