Case study on DBS' acquisition of POSB : the loss of the "people's bank"?
Chin, Kwai Fen.
Date of Issue2002
College of Business (Nanyang Business School)
The project explores the impact of DBS' acquisition of POSB on the public, based on the principles of corporate identity, corporate communication, corporate image and corporate reputation.
Final Year Project (FYP)
Nanyang Technological University