dc.contributor.authorOh, Soo Cheng.en_US
dc.contributor.authorTan, Hwee Cheng.en_US
dc.contributor.authorYap, Hong Leong.en_US
dc.date.accessioned2008-09-24T07:20:40Z
dc.date.available2008-09-24T07:20:40Z
dc.date.copyright2002en_US
dc.date.issued2002
dc.identifier.urihttp://hdl.handle.net/10356/8398
dc.description.abstractBank customers generally experience problems with their main bank. Some customers may speak about their unhappiness to the bank; others may remain silent. Ultimately, some of them may switch to another bank, while others may stay with the bank. Knowing their behaviour is crucial to banks.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Consumer behavior
dc.subjectDRNTU::Business::Finance::Banking
dc.titleHow customers respond to bank problems : an exploratory study.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorGerrard, Philipen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US


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