Evaluation of distribution strategies for the personal computers industry.
Chua, Hui Hoon.
Lim, Joseph Sey Yong.
Tian, Hui Peng.
Date of Issue2002
College of Business (Nanyang Business School)
This research attempts to determine the most suitable form of distribution strategy for a firm in the PC industry. Two contrasting strategies, the direct distribution and hierarchical strategies are evaluated using a simulation model. Under the conditions set in the model, the results show that the direct distribution strategy has a lower overall cost.
Final Year Project (FYP)
Nanyang Technological University