Validating and valuing business models for the wireless entertainment industry.
Chee, Sow Har.
Han, Hilda Mei Ian.
Ho, Sarah Wei Jan.
Date of Issue2002
College of Business (Nanyang Business School)
The objective of this research is to examine the potential for wireless entertainment in Singapore and how it can be adapted to suit the needs of the different market segments. To find out whether there is market potential for such wireless applications, pursuance of consumer-focused research is a pre-requisite.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University