Exploratory study of the effects of country-of-origin (COO) and brand name cues on consumer buyer behaviour.
Chua, Ai Chuin.
Ng, Corrina Siok Im.
Date of Issue2002
College of Business (Nanyang Business School)
The purpose of this research study is to explore various dimensions of consumer knowledge, i.e. brand and product knowledge as it relates to country of origin andbranding effects.
Final Year Project (FYP)
Nanyang Technological University