Case study on One.99 shop.
Chan, Kwai Seng.
Koh, Wan Ling.
Date of Issue2002
College of Business (Nanyang Business School)
This paper is a case study based on the retail operations and consumer behaviour of One.99 Shop. Marketing implications are explored through secondary research, consumer surveys and in-store observations. It also included competitor analysis and future trends in the discount retailing industry.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University