Determinants of intention to shop online.
See, Yew Ping.
Seah, Chee Hung.
Tan, Chia Chi.
Date of Issue2002
College of Business (Nanyang Business School)
This study investigates the factors affecting online shopping. A model explaining the impact of different factors on online shopping intentions and behavior is developed based on the Theory of Planned Behavior. Implications to researchers and e-retailers were highlighted in this study.
DRNTU::Business::International business::Retail::Computer networks
Final Year Project (FYP)
Nanyang Technological University