Study of the Singapore toiletries market : Procter & Gamble
Tan, Linda Lee Ping
Date of Issue2002
College of Business (Nanyang Business School)
This study seeks to aid manufacturers and marketers alike in meeting, and possibly exceeding, the demands that local female consumers may have on three essential types of toiletries, namely, shampoo, body wash as well as toothpaste. The manufacturer is focus is Procter and Gamble.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University