dc.contributor.authorGoh, Kim Huat.en_US
dc.contributor.authorKoh, Lay Tin.en_US
dc.contributor.authorNg, Boon Hong.en_US
dc.date.accessioned2008-09-24T07:19:42Z
dc.date.available2008-09-24T07:19:42Z
dc.date.copyright2002en_US
dc.date.issued2002
dc.identifier.urihttp://hdl.handle.net/10356/8311
dc.description.abstractAn insight of the various factors that would affect the adoption of consumer electronics innovations.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Product management
dc.titleFactors affecting new product adoption : a perspective from the consumer electronics industry.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorTan, Thomas Tse Wee.en_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record