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      Mobile commerce in Singapore.

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      NBS-REPORTS_1072.pdf (246.3Kb)
      Author
      Goh, Jonathan Po Gin.
      Leow, Tze Ting.
      Lim, Hoon Moe.
      Date of Issue
      2002
      School
      College of Business (Nanyang Business School)
      Abstract
      This research study seeks to gauge the current receptiveness of consumers towards m-commerce; to determine the concerns consumers have about m-commerce; to determine the factors that would facilitate and encourage the adoption of m-commerce; and to determine the kind of mobile Internet services that appeal to consumers.
      Subject
      DRNTU::Business::Information technology::Mobile commerce
      Type
      Final Year Project (FYP)
      Rights
      Nanyang Technological University
      Collections
      • NBS Student Reports (FYP/IA/PA/PI)

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