Mobile commerce in Singapore.
Goh, Jonathan Po Gin.
Leow, Tze Ting.
Lim, Hoon Moe.
Date of Issue2002
College of Business (Nanyang Business School)
This research study seeks to gauge the current receptiveness of consumers towards m-commerce; to determine the concerns consumers have about m-commerce; to determine the factors that would facilitate and encourage the adoption of m-commerce; and to determine the kind of mobile Internet services that appeal to consumers.
DRNTU::Business::Information technology::Mobile commerce
Final Year Project (FYP)
Nanyang Technological University