Mobile commerce in Singapore.
Author
Goh, Jonathan Po Gin.
Leow, Tze Ting.
Lim, Hoon Moe.
Date of Issue
2002School
College of Business (Nanyang Business School)
Abstract
This research study seeks to gauge the current receptiveness of consumers towards m-commerce; to determine the concerns consumers have about m-commerce; to determine the factors that would facilitate and encourage the adoption of m-commerce; and to determine the kind of mobile Internet services that appeal to consumers.
Subject
DRNTU::Business::Information technology::Mobile commerce
Type
Final Year Project (FYP)
Rights
Nanyang Technological University
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