A study of notebook purchase intentions of undergraduates in Singapore
Wah, Huey Ling
Date of Issue2002
College of Business (Nanyang Business School)
This project explores undergraduates' buying behavior of notebooks in Singapore using The Buying Decision Process Model.It also attempts to examine the factors that contribute to the potential discrepancy between purchase intention and the purchase decision.
Final Year Project (FYP)
Nanyang Technological University