Reeling them in : movie reviews and their influence on consumers' choice of movies.
Soh, Yun Huei.
Koh, Chun Chieh.
Chia, Jia Ling.
Date of Issue2002
College of Business (Nanyang Business School)
This project examines the influence ofmovie reviews on consumers' choice of movies, then investigates if a viable business opportunity can be found in the provision of movie reviews.
Final Year Project (FYP)
Nanyang Technological University