Aeronautic giants of the new millennium : strategic competitiveness of five major players.
Soh, Carine Geok Khim.
Tan, Joyce Sui Tin.
Tan, Cheryl Si Ning.
Date of Issue2000
College of Business (Nanyang Business School)
The report provides an overview of the industrial structure and dynamics of the airline industry. It analyses the competitive strategies and financial performance of 5 airlines, namely Singapore Airlines, Cathay Pacific, British Airways, Scandinavian Airline Systems and Qantas Airways. Finally, recommendations on how each airline should position itself were given.
Final Year Project (FYP)
Nanyang Technological University