dc.contributor.authorCham, Danny Chiah Siongen_US
dc.contributor.authorChia, Wesley Chien Paineen_US
dc.contributor.authorWang, Daryl Loon Himen_US
dc.date.accessioned2008-09-24T07:19:07Z
dc.date.available2008-09-24T07:19:07Z
dc.date.copyright2002en_US
dc.date.issued2002
dc.identifier.urihttp://hdl.handle.net/10356/8256
dc.description.abstractThis qualitative study provides insights on the industry players' main challenge of ensuring their sustained business relevance in the current trend of multimedia convergence. Furthermore, we critically examine how the players pursue business opportunities to respond to the above challenge.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Industries and labor
dc.titleQualitative industry analysis of multimedia convergence : challenges faced by industry players and their responsesen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorChen, Geraldine Yee Fongen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US


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