Analysis of the E-grocery industry using Porter's five forces and value chain.
Lim, Chiu Teng.
Lim, Winnie Lee Huang.
Lim, Karen Wee Ping.
Date of Issue2002
College of Business (Nanyang Business School)
Using Porter's five forces and the value chain model, an analysis of the e-grocery industry is done. Further analysis on two prominent e-grocers, namely Peapod and Webvan, are carried out to examine why one succeed and why the other failed.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University