Understanding the information needs of Singapore marketing managers for making strategic decisions.
Lee, Joseph Siew Hoong.
Date of Issue2000
School of Applied Science
Singapore need to expand their market abroad because the local market and resources are limited, and competition is intense. It is by venturing abroad and by redirecting internationally, there would be more long term opportunities for optimal growth. Although there will be more emerging markets internationally, but along its course, Singapore organizations will also be fraught with threats of more intense competition arising from the rapid economic growth of the neighboring countries.
DRNTU::Library and information science
Nanyang Technological University