Retail format strategy in China : the right mix or all mixed up?
Nguyen, Cuong Huu
Date of Issue2005
College of Business (Nanyang Business School)
Evaluate the format adaptation that Retailer A has carried out in China and to contrast it with the results of a recent study on retail format change strategies. It should add ideas to Retailer A’s current business plans based on Arieh Goldman’s study.
Nanyang Technological University